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Welcome to our shop, where adventure meets quality! We specialize in selling trusted fishing lures and terminal tackle, featuring an extensive range from jigs to topwater lures. Each product has been rigorously tested and proven by our team to guarantee the highest chance of success on the water. To ensure the fastest delivery times and seamless inventory tracking, we exclusively sell through Shopee, where you can find everything linked for your convenience.

Below are some of our top-selling and most successful products that can elevate your fishing experience—explore our collection and gear up for your next adventure!

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Hot Dog Small Profile Jig 120g 150g 200g Tested and proven small profile coral reef jig in Maldives, Malaysia, Thailand and beyond. Fishes loves it due to the nice flutter action of the jig when it is sinking. The small profile solves the problem of fishes getting intimidated by jigs with large profile. The hot dog jig comes with lumo belly to attract fishes even at night!	Tungsten Jig TG Man 80g 100g 120g Nice flutter action on the drop, and fish simply love it. There is a smooth darting action when jigging up as well to entice more aggressive fishes. Tested and proven to work in Malaysian waters and beyond. Suitable to be used at coral reef spots when the current is strong.

Tenggiri Chrome Mirror Knife Fast Jig 60g 80g

Tested and proven tenggiri jig in Malaysia waters. Tenggiri loves it due to the nice flutter action of the jig when it is sinking. The jig will work itself even during straight retrieve, and fishes simply cannot resist it. Most importantly, the jig retain the action even with treble hook attached!

Tenggiri Fishing Assist Hooks 4/0 5/0 Steel Assist Core Feather Glowing UV Lumo

Tenggiri fishing hooks with 7x7 steel assist core to prevent getting cut from fish with sharp tooth, such as tengirri (Spanish Mackerel), barracuda, waa hoo and many more! Amount of feather used has been increased to attract the fishes. Added UV Lumo strips for the extra glint under the sun! Works well for night time too.

Fatty Bom Bom Jig 100 130g Shore Boat Jig Highly effective for coral reef fishes, due to its erratic flutter on the way down to entice predatory fishes. It seems like a helpless anchovy baitfish which attracts predators to take a bite.	Alaska Popper PPFA Exclusive Mahogany Wood 60g 80g 100g 120g Experience the ultimate in topwater fishing with the Alaska Popper, a Pure Passion Fishing exclusive. This high-performance popper lure is designed to attract and secure trophy tuna and other aggressive game fish.

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Hot Dog Small Profile Jig 120g 150g 200g

Tungsten Jig TG Man 80g 100g 120g

Nice flutter action on the drop, and fish simply love it. There is a smooth darting action when jigging up as well to entice more aggressive fishes. Tested and proven to work in Malaysian waters and beyond. Suitable to be used at coral reef spots when the current is strong.

Tenggiri Chrome Mirror Knife Fast Jig 60g 80g

Tested and proven tenggiri jig in Malaysia waters. Tenggiri loves it due to the nice flutter action of the jig when it is sinking. The jig will work itself even during straight retrieve, and fishes simply cannot resist it. Most importantly, the jig retain the action even with treble hook attached!

Tenggiri Fishing Assist Hooks 4/0 5/0 Steel Assist Core Feather Glowing UV Lumo

Fatty Bom Bom Jig 100 130g Shore Boat Jig

Highly effective for coral reef fishes, due to its erratic flutter on the way down to entice predatory fishes. It seems like a helpless anchovy baitfish which attracts predators to take a bite.

Alaska Popper PPFA Exclusive Mahogany Wood 60g 80g 100g 120g

Experience the ultimate in topwater fishing with the Alaska Popper, a Pure Passion Fishing exclusive. This high-performance popper lure is designed to attract and secure trophy tuna and other aggressive game fish.